Elder Pearson said the Church’s effort to take the gospel of Jesus Christ to all the world presents a “massive challenge” due to a lack of awareness of the Church. He said as many as 6.6 billion people of the 7.6 billion who inhabit the earth have never heard about the gospel. “Of the remaining 1.0 billion people who likely have heard of the Church, approximately half have an unfavorable impression about us." "Technology will be a key to overcoming the challenge of awareness,” explained Elder Pearson. “Much of the content needed for websites and YouTube must come from independent sources … and individual members of the Church. Your voices must be heard on social media, wherever you live.” He continued: “We must be a voice for truth. We must have the faith and courage to speak up and engage in social media in a positive, responsible, non-contentious and effective way. We can simply share what we know and believe with others.”